HAPPY CHAPPY ICE CREAM

This van is your typical ice-cream van in the style of the traditional Mr. Whippy van. They offer a range of soft serve ice cream, milkshakes, thick shakes, snow cones and an assortment of drinks. They also sell bubble tea and for those feeling a little more adventurous you can try the takoyaki (octopus balls). These are a ball shaped Japanese snack made of a wheat flour-based batter typically filled with either mince or diced octopus, tempura scraps, pickled ginger and green onion.

The van itself is very colourful and attracts people towards it. However other than the takoyaki, the van lacks anything else original and most people see it as just another soft serve ice cream van.

Once again the only online presence for this van is on Facebook. There is a lack of detail about the van and what they offer. Considering the Facebook page claims the van opened on 1^st December 2009, a page was only created in March 2013. The last post at the time of writing was from the 3^rd of August. They fail to keep their customer base up to date with the location of the van and time it will be available. If this were to be fixed then people would be able to find with more ease therefore gaining more business for the van. I have discovered that self-promotion for these style food vans is very important in gaining a following. 

https://www.facebook.com/pages/Happy-Chappy-Ice-Cream/171346099684791