Having the right
location is only part of creating a successful food van. It’s all well and good
to one day park in a location and have a bunch of customers, but if those same
customers are then unable to find you in the future then you will lose their
business. An online presence is key to communicating with your customer base
and gaining a loyal following. Some trucks do this better than others while
there are still a few out there with no online presence at all. Facebook,
Twitter and Google Plus are all great ways to connect with the public. These
avenues allow people to give feedback and also allow their friends to see that
they are following, therefore raising more interest by association. Social
media allows the vans to communicate with their customers and post times and
places for when they will be available. This makes it easier for people to find
them and also allows the owners of the food vans to keep track of the interest
in their vans. I will be focusing on not only the food these vans have to offer
but also how they communicate with their customers and followers.
As topic nine of the
unit guide states, "The web proliferates with information, organisations
and produce for the consumer. Equally it is a conduit for advertising and food
promotion, much of which could not be described as healthy or user friendly”.
For food vans gain a following and a strong customer base they need to take
full advantage of the Internet. Being able to promote their brands online means
they are able to reach a wider audience and not just the people who happen to
walk past the physical van. Focusing not only on the food the vans have to
offer, I have also spent a bit of time researching the vans online and seeing
how they are utilising social media to their advantage. Some food trucks do it
better than others.
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