BOOST JUICE TRUCK

Janine Allis first created boost Juice in 2000 in Adelaide and the company has gone on to take Australia and the world by force. With over 250 stores in 14 countries, Boost Juice is constantly growing. One way they have brought their product to the masses is through the use of juice vans and trucks which allows the company to attend festivals and events where there are no stores to set up in. Boost Juices offer a variety of smoothies, crushes, juices and snacks. There is no difference to buying a juice at one of their stores or from one of their mobile vendors, which is what attracts people to the van, as they know what to expect.

Being a highly popular business the brand name is already out there and the public knows the product, which is evident with the nearly quarter of a million ‘likes’ on Facebook. The vans are only available for events and bookings so if you want a Boost juice you will still have to find one of their stores. This means though that there is no Facebook or Twitter account dedicated solely for their trucks. Their website however is loaded with plenty of useful information and the Facebook and Twitter pages dedicated to the business are constantly updated and offer competitions and vouchers for people who sign up to their services.

I found this truck at Curtin University as part of their Park’d initiative they are running this year to promote food trucks. As it was a nice warm day, students from the university were lining up in droves to purchase their favourite juices.

https://twitter.com/boostjuiceoz

http://www.boostjuice.com.au/

https://www.facebook.com/boostjuice?fref=ts